Relevance
Knowing what makes a story worth a journalist’s attention — and what does not.
About Finnoah PR
Built on newsroom judgement.
Finnoah PR is a founder-led strategic PR consultancy built on an understanding of how the media works, what makes a story matter and how reputations are shaped.
Talk to us →Built on journalistic expertise
Understanding the media from the inside.
Finnoah PR was launched in 2023 by Steven Kelly, a former senior national journalist with 25 years’ media industry experience.
Before founding Finnoah PR, Steven held senior PR roles, including as head of media at several consultancies, leading business-to-business and consumer campaigns.
His PR experience spans financial services, technology, construction, housing, biotech, charities, affluent lifestyle and sport.
That experience now shapes how Finnoah PR approaches strategy, stories and the media.
25 yearsmedia industry experience
Senior national journalistsenior national newsroom experience
Founder-ledstrategy and media relations delivered with senior input
The difference
Why journalism matters in PR.
The strongest communications start with understanding what is genuinely interesting, credible and useful to the audience.
Judgement
Understanding how stories are assessed, challenged and shaped before they reach an audience.
Timing
Knowing when to move quickly, when to hold back and how to respond when the news agenda changes.
Senior thinking.
Hands-on delivery.
We are founder-led. Clients deal directly with the person shaping the strategy and delivering the work.
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