Reactive commentary
Reactive commentary: speed gets your quote considered. Insight gets it used
The comments which earn coverage explain the consequence behind the headline — quickly, clearly and with a view worth reporting.
Read the insight →Insights
How the media thinks.
Practical notes on news judgement, expert commentary and media relations, shaped by newsroom experience.
Content
Why press releases don’t get coverage
Why most press releases are ignored — and how publication-ready, balanced stories earn attention.
Read the insight →Expert positioning
Expert positioning: how to become a source journalists trust
How to become the credible, useful source journalists call when a story moves.
Read the insight →Content
How to find the stories hiding in your business
The strongest stories are often already inside the business. Here is how to find them.
Read the insight →Media relations
Why media relations start before the pitch
The relationship which earns attention begins long before a pitch reaches an inbox.
Read the insight →Content
Why data alone will not make the news
Data can support a story. It rarely creates one on its own.
Read the insight →Expert positioning
What journalists need from expert comment
When a story is moving, journalists do not need a miniature press release. They need a credible source who can add something useful, quickly.
Read the insight →Media relations
Why relevance beats volume in media relations
More pitching does not automatically create more meaningful coverage. Relevance, timing and specificity do.
Read the insight →News
Former senior national journalist launches Manchester PR agency
The story behind Finnoah PR and the thinking that shaped the business.
Read the article →Need a media
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